About Juan Villamayor

Consultant in Corporate Sustainability and Responsibility (CSR). When companies create shared value and are responsible for their impacts on socieaty, they are doing Business With Common Sense. Economist and MBA living in Barcelona (Spain), with a strong international approach. http://juanvillamayor.com Head of the CSR Consulting Department at Lavola Interests: Films, Nature & Scandinavia.

CSR: What SMEs Need

June 12th and 13th in Berlin. Block your diaries these days for the first international conference called “Networking for Better Corporate Social Responsibility Advice for Small and Medium Sized Enterprises”, to which our consultant Juan Villamayor has been invited, along with other 99 CSR consultants. This conference, funded by the European Commission, will be a forum for experts from all over Europe, specialized in sustainability in small and medium enterprises (SMEs). There will be discussions about how to provide better advice to European SME’s, and how we can contribute to better sustainability strategies in European SMEs.

CSR consultants are already sharing views via social media more and more often. However, it’s what SMEs do in terms of sustainability what is missed. Most often it’s big corporation language.

Consultants can act as a bridge between SMEs, exchanging experiences, know-how and points of view. This is the only way that”small” CSR best practices will be known not only in small, local circles, but also in wider platforms where they can be used by other organizations. A networking event like this has many challenges to face:

  • Spread the news about CSR best practices in SMEs. Usually it is bigger corporations’ programs the only ones that get in the picture, leaving aside useful learnings and experiences made by smaller companies. The path towards sustainability for a SME can have completely different challenges and motivations. Very often what is good for a MNC is not necessarily good for a SME.
  • Create a “best practices database” where both SMEs and consultants can contribute and profit from. Unfortunately, very often brilliant initiatives with great benefits have a limited audience. They should be accessible through this platform.
  • European CSR needs to happen at smaller scale, or it won’t happen at all. According to the European Commission, “SMEs provide two out of three of the private sector jobs and contribute to more than half of the total value-added created by businesses in the EU”. European CSR programs have to take this into account if they really want to succeed. SMEs need an environment where they feel comfortable and free to discuss how they manage their CSR and sustainability strategies. This conference should be this ideal environment.
  • Share, optimize, improve existing initiatives. For instance, there are dozens of self-diagnose tools that remain known only to few people and companies, mainly because they are local initiatives, or because they don’t have the proper forum where they can be analyzed and discussed. These initiatives should be shared, compared and complemented in order to avoid duplicities and create synergies.
  • Find the best ways to help smaller companies become part of a sustainable supply chain. In some cases sustainability comes top-down: First, multinational companies decide to adopt a sustainable strategy and, later on, they demand the same from their suppliers (often SMEs). Small and medium businesses need to be prepared for that.
  • Simplify things for SMEs: Speak their language, use their scale, be one of them.
  • Turn CSR benefits into real value. Explain CSR to SMEs by using examples that bring added value to their activities. Don’t be abstract, get specific, talk about value creation.
  • The conference should definitely go beyond consultant networking and facilitate networking between SMEs as well.
  • Help companies find new businesses opportunities that are hidden behind the curtain. Tear this curtain down and help SMEs discover a whole new world of green, sustainable activities.
  • The conference should prepare the shift from an economy based of the production of stuff to a new model based on added value and more services.This applies as well on SMEs.

Stay in tune, we will keep you posted!

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