Does being green and sustainable always cost more?
There is a common misconception among many corporations, businesses and even consumers that being environmentally responsible always costs more. This could not be farther from the truth. There are instances when greener products or practices may cost more but businesses that incorporate social and environment safeguards actually improve efficiency, reduce waste and increase profits margins. Consumers who practice green living live more fulfilled and healthy lives. While supporting a sustainable environment, they are also ensuring they have a product or service to sell or enjoy tomorrow.
What’s closer to the truth is that being insensitive to the environment and social good will cost businesses heavily in the long run. Per the goodpurpose study, while choosing between two brands of equal quality and price, consumers worldwide value social purpose as the deciding factor over design, innovation and brand loyalty. We can safely say that without social and environmental responsibility, there is no long run!